Business Models

CeBIT 2014 – happier technology

Even though this year’s CeBIT did not reveal too many innovative products as previous fairs, probably because CES and MWC just happened recently, there were some interesting ideas and concepts to be seen. Especially in the area of home automation, there were some interesting developments that will improve the technology Read more...

By Sebastian, ago
brightup

brightup at CeBIT 2014

CeBIT in Hanover, Germany, is the World’s largest fair for technology and telecommunication. Every year in March, companies show off their latest products and innovations. For the first time, brightup is participating in the event, showing the light automation system to customers and partners. At the brightup booth, visitors can see Read more...

By Sebastian, ago
brightup

Crowdfunding with brightup

Hardware startups like brightup have one common problem: the extremely high up-front investments into production setup. For producing a plastic case, a mold is required which can cost up to several ten thousand euros. But also the production of the electronics is expensive and only makes sense with a certain minimum Read more...

By Sebastian, ago
brightup

brightup’s User Interface considerations

Almost 80% of the German population are interested in home automation. But only 2% actually have home automation systems at home. We at brightup tried to overcome the most common reasons for this: price, complexity and unsexy products. A lot of the complexity can be reduced by putting some effort Read more...

By Sebastian, ago